Topic

Transformational Program Stakeholder Matrix

Response

A stakeholder is any person, organisation, group that has a stake in the success of the Transformational Program. Therefore, stakeholders can be internal or external of the organisation.

Ensuring the successful identification and long-term engagement of the program stakeholders is an important activities during the early phase of a program. And one that requires constant refinement and relationship building through a well developed stakeholder communication strategy.

At the core of a successful stakeholder engagement and communication strategy lies a spreadsheet consisting of the following sections.

Stakeholder Identification.
- Stakeholder Role (Customer, Consumer, Catalyst, User or Contributor)
- Organisation or Department (Team, Internal, External, Supplier or Partner)
- Stakeholder Influence (low or high)
- Stakeholder Interest (low or high)
- Engagement Approach
Responsibility Assignment Matrix (RACI)
Stakeholder Power Map Matrix
Stakeholder Communities
Stakeholder Communication Schedule
Stakeholders Feature Ownership

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