Topic

How to ensure long-term success by ensuring you satisfy your customers - an Agile Principle

Response

The principle is:

Our highest priority is to SATISFY THE CUSTOMER through early and continuous delivery of valuable solutions.

If you provide your customer with what they require, there is no need for them to go elsewhere. This will aid the development of a long-lasting relationship that will create opportunities to gain early sight and engagement in their future plans.

Knowing exactly what your customer wants requires commitment. Commitment in the form of constant engagement and an arrangement that develops a win-win situation.

Early and continuous delivery of valuable solutions to your customer requires planning. Agile team should break-down complex solutions into smaller, more manageable components that each represent a particular amount of value. Knowing the value your Customer places on each component will enable the Agile Team to adopt a successful minimum release strategy,

Obtaining feedback from your Customer at the earliest possible moment converts an initial hypothesis business case into factual knowledge, for example, what the customer needs and wants and the suitability of the proposed offering. Follow-up discussions enable suitable compromises to be reached and new, previously unforeseen gains to materialise.

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